Published in discoursive·PinnedThe Art and Science of StrategyThis article was originally published on discoursive.blog by Joseph Smith Business strategy is about making choices. Choices inform plans. Plans then inform actions. Strategy is as much about deciding what not to do as it is about deciding what to do. Out of all possible directions an organization could move…Strategy6 min readStrategy6 min read
Published in discoursive·Feb 17, 2021Creatives You Should Know — Yoni Alter | discoursiveWe take a look at Israeli-British graphic artist Yoni Alter on this week’s Creatives You Should Know. Thanks to lots of hard work and a dedication to his craft, Alter has become a household name within the industry for his colourful works that aim to “spread love and joy”. Since…Art5 min readArt5 min read
Published in discoursive·Jan 23, 2021The Biggest Brand Trends to Watch in 2021This post originally appeared on discoursive.blog and was written by Rory McKinnon and Joseph Smith Looking ahead to 2021, we are excited to see how brands interpret the events that unfold throughout the year. The real test of a brand’s values comes not when things are bright and rosy, but…Branding6 min readBranding6 min read
Oct 14, 2020Finding Leverage: Systems Thinking and Change ManagementThis article was originally published on discoursive.blog Change Management is an enormous field. Both academically and in terms of industry, the study and practice of transformation within organisations is vast. Many schools of thought exist as to why transformations succeed or fail. Academics unpack the data and devise theories, practitioners…Systems Thinking8 min readSystems Thinking8 min read
Published in discoursive·Sep 20, 2020How To Avoid the Trap of Technology MyopiaThis blog originally appeared on discoursive.blog and was written by Joseph Smith A staggering 75% of business transformations fail (Anand, 2017). Worryingly, the numbers are far worse for digital transformation — only 5% of organisations surveyed by Bain & Company considered their digital transformation successful, with 20% reporting flat-out failure…Technology7 min readTechnology7 min read
Published in discoursive·Sep 7, 2020The Juventus F.C. Rebrand — The Most Controversial Rebrand in History?La Vecchia Signora. I Bianconeri. La Fidanzata d’Italia. This club goes by many names. You may know it as Juventus Football Club. Founded in 1897, Juventus (Juve) is an historic football club based in the city of Turin, Italy. Juventus are the most successful team in the history of Italian…Design10 min readDesign10 min read
Published in discoursive·Sep 3, 2020Rangers F.C. Undergoes Historic RebrandThe Lion Rampant Re-awakens You can change your wife, you can change your politics, you can change your religion, but never, never can you change your favourite football team — Eric Cantona, Manchester United The Beautiful Game. Every week, millions of people from all over the world make a pilgrimage. Their journeys are steeped in tradition. They…Rebranding8 min readRebranding8 min read
Published in discoursive·Jul 6, 2020The visual designs behind the world’s bestselling winesThis article originally appeared on discoursive.blog and was written by Rory McKinnon and Joseph Smith. [JAS]: In Part One of this two-part miniseries, we explored how there might be more than meets the tastebud when it comes to drinking wine. …Design11 min readDesign11 min read
Published in discoursive·Jun 26, 2020How the label on the wine bottle influences your tasteThis article originally appeared on discoursive.blog and was written by Rory McKinnon and Joseph Smith. There is no doubt that packaging, label design, and branding is incredibly important. In the wine and spirits industry, label design and branding can be make or break. Most US supermarkets stock more than 3,000…Wine5 min readWine5 min read
Published in discoursive·Jun 16, 2020Caring in a CrisisThis article originally appeared on discoursive.blog and was written by Rory McKinnon and Joseph Smith. Agile. Evidence-based. System Thinking. Resilient. Innovative. When you read these words, what type of organisation comes to mind? Are you picturing a startup? One of the high-tech venture-backed teams of young entrepreneurs that we always…Strategic Thinking7 min readStrategic Thinking7 min read
